Sip City is Oregon’s top retailer of spirits. They were moving to a much bigger, more visible retail space in Portland. Retail designer, Shelley Prael, and Ventress Design Works created a space and identity with a fun take on modern industrial design in a store more than four times larger than where they moved from.
A major component of the assignment was imagery for a 70-foot span comprising thirteen windows facing one of Portland’s busiest streets. We presented three concepts. The owner was especially keen on the photorealistic, multi-scene montages we offered: four windows for each product category—spirits, wine, and beer—to fill twelve windows with a logo display on the remaining window.
Response to the space and graphics has been very positive and most importantly, sales have been extremely strong.
SIP CITY SPIRIT + WINE + BEER IDENTITY PROGRAM
DELIVERABLES
Design & Production
Window artwork
Exterior signage
Door graphics
Interior wall graphics
Way-finding signage
Van design
Coming-soon graphics
Billboard
Logo set to cover a variety applications.
Three illustrated murals representing spirits, wine, and beer fill a 70-foot run of windows facing Burnside Street, one of the busiest streets in Portland.
Shelley Prael created a warm and inviting tasting area and had the logo hand painted on the rough wooden cladding.
Large canvas panels guide customers to the general areas of the store
Within the basic product areas, shelf signs help customers find specific offerings.
